Minimum Viable Product

A Minimum Viable Product (MVP) is a development technique in which the products have just enough features to satisfy early adopters and to provide feedback for the final product development. …

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Greiner Curve

As the business word is exponentially increasing in size and complexity, it becomes harder and harder to deal with the challenges that come along with expansion. A model that addresses…

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The Hedgehog Concept

A main problem often witnessed in the business environment is when companies lose focus by taking up too many things at a time. By doing this, businesses often lose their…

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Customer Experience Mapping

The purchase of a product or service is much more than the single second that the consumer grabs a product from the shelve. The customer goes through a whole process…

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RATER Model

The RATER model has emerged from the SERVQUAL model and it is used by businesses to assess the expectations that consumers have when they buy their products or services. The…

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Kanban

Origins The Kanban methodology has its roots back to the 1940s, at the time when Toyota introduced the “Just-in-time” production into their manufacturing regime. During then, Toyota started employing a…

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4S Web Marketing Mix

As trends come and go, companies needs to be agile enough to adapt to the new situations and gain competitive advantage. This is also the case when it comes to…

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