We see hundreds of startups launching their efforts each year, yet the majority of them fail within a short time period.  Why? The reason comes down to many factors including poor management structure, weak business model, insufficient funding and wrong decision making. The Build-Measure-Learn framework was developed by Eric Ries for just this reason. The…

Corporate Social Responsibility also referred to as CSR, is becoming an increasingly important topic within the business landscape today. CSR is all about doing business the right way by embracing ethical and sustainable practices and processes within your business operations in order to minimize your environmental and societal impact. Carroll’s CSR Pyramid is a simple…

Without a doubt, the topic of corporate ethics is nowadays catching up speed and is becoming more and more important in the business world. Corporate moral development is a reflection of the corporation’s culture, which in turn highlights the need to work on the shared beliefs and values of the members of the organization in…

Management is the heart of a company – without it, the company cannot operate, grow or expand. This is all good when management is doing a respectable job. However, management might put the business in real danger if poor decisions have been taken. For this reason, Deming has identified the most common problematic managerial areas…

Each and every company goes through a typical lifecycle; from its inception to its death. For some companies, this lifecycle lasts only a few years, yet for others, it can last for hundreds of years. Ichak Adizes, an expert in the field of management, has put forward a framework that depicts and explains the lifecycle…

Developed in the early 1980s by David A. Nadler and Michael L. Tushman, the Congruence model looks into four different critical elements within an organizational landscape that aid in greater performance by achieving goal congruence. The four components of the Congruence Model 1. The People The individuals that put effort to get all the tasks…

Nir Eyal in his book ‘Hooked’ has talked about behavioral design in order to help manufacturers create products that generate habit-forming behaviors in users. Within this context, the author has put forward the Hook Model which is compromised by four steps: 1. Trigger The first step of the model is the trigger which leads to…

The PMESII-PT framework has proven to be an incredibly useful tool for businesses looking to improve their strategic decision-making. Originally developed by the military in the United States, the framework has since been adapted for use in the business world with great success. It provides a structured approach to analyzing various aspects of a business,…

A strategy is a much broader term than you would think. Hundreds of models within the Strategic Marketing field have attempted to explain and analyze the strategic decisions of a business. Yet, only a few of them stopped to consider the organizational areas that compromise a strategy, and how these fit together to form a…

Amid the current chaotic business landscape, a high-quality product or service is not sufficient to overtake competitors and gain competitive advantage. It takes more than that to differentiate yourself from the clutter. What you will need is a well-crafted business strategy that takes into account the company’s aspiration, the external market, and your capabilities. All…