Carter 10Cs of
supplier evaluation model was developed by Ray Carter in attempt to provide a
comprehensive framework that will help businesses make the right decisions when
it comes to choosing its suppliers. Carter had first put forward the 7Cs of
supplier evaluation in 1995 but later added three additional Cs to the model.
Carter these are the 10Cs that should be used to evaluate supplier performance:
- How competent is the supplier? What are its main
- How happy are the supplier’s current customers? Have they
encountered any problems? If yes, could they apply to your business as well?
- Does the supplier have enough capacity to satisfy your
- Could the supplier respond to an increased demand or an
- If in the manufacturing industry, is the factory working in
- Is the supplier committed to providing exceptional quality?
- What is the plan of action in case something goes wrong?
- Is the supplier customer focused? Does he pay attention to
your requests, needs and wants?
- How much control does the supplier have on the procedures
and policies? Is he doing everything in-house or is he outsourcing some
- Does the supplier rely on scarce resources that are out of
the supplier’s control?
- Where is the supplier standing in terms of financial
- Does the supplier have enough cash flowing into the
- Is he likely to be severely influenced by ups and downs in
- What is the cost of the product or service you are looking
- How does this cost compare to similar competing products or
services in the industry?
- Is the supplier committed to providing consistent high
quality service? Are there any quality standards that need to be met before a
product or service can be sold?
- How is the supplier’s long-term relationship with other
- What is the supplier’s business culture? What are its core
values, aspirations, mission and vision?
- How does the supplier’s culture compare to yours? Can you
find any similarities? What about any major differences?
- If you can see major differences in your business cultures,
assess the importance of those cultural distances. Is the supplier willing to
go the extra mile to meet your requirements and standards?
- What role does sustainability and green management play in
your supplier’s business?
- Does the supplier put increasing emphasis on adhering to
environmental laws and regulation, as well as to societal issues such as
diversity and inclusion?
- In general, is the supplier conducting business ethically?
How can he prove that?
- What are the proposed communication approaches? Who is the
- Examine the organization’s flowchart? Is it easy enough to
reach someone senior in case you need to?
- How is their response time? Are they quick to respond to
your messages and requests?
- Will you able to reach the supplier in the case of
emergency, even during non-working hours?