Porter’s Diamond

One of the many models that Porter introduced to the strategic marketing world is Porter’s diamond which was first published in his book “The competitive advantage of Nations” in 1990.…

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Benchmarking

Benchmarking  is a process of measuring the performance of your firm against those considered to be the best in the industry using a set of metrics.  Benchmarking provides the business…

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Value Chain Analysis

Value chain analysis is a strategy tool used to analyze internal firm activities. Its goal is to recognize, which activities are the most valuable (i.e. are the source of cost…

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Theory of Constraints

The Theory of Constraints (TOC) was invented by Goldratt and has been defined as “a management philosophy that focuses on the weakest rings of the chain”. The TOC is principled…

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GE-McKinsey Matrix

The GE-McKinsey Matrix has its roots in the Boston Consulting Group (BCG) portfolio analysis and it dates back to the early 1970s when General Electric (GE) asked McKinsey & Company…

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Bowman’s Strategy Clock

A firm’s strategic competitive positioning is much more important than someone would think. Without a strategic positioning s in place, a firm will struggle to attain competitive advantage against its…

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TOWS Matrix

Although the TOWS matrix may look very similar to the SWOT analysis at first sight, it is yet a very different tool for strategy generation. While the SWOT analysis is…

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Supply and Demand Curves

The concepts of supply and demand curves are definitely familiar to those who have encountered Economics at some stage in their lives. Yet, supply and demand curves are a fundamental…

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Keller’s Brand Equity Model

In today’s competitive business landscape only a strong brand can overtake competition and win the hearts of the customers. Without a doubt, once a brand is resiliently positioned in the…

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