Carroll’s Pyramid of CSR

Corporate Social Responsibility also referred to as CSR, is becoming an increasingly important topic within the business landscape today. CSR is all about doing business the right way by embracing…

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Nadler-Tushman Congruence Model

Developed in the early 1980s by David A. Nadler and Michael L. Tushman, the Congruence model looks into four different critical elements within an organizational landscape that aid in greater…

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Hook Model of Behavioral Design

Nir Eyal in his book ‘Hooked’ has talked about behavioral design in order to help manufacturers create products that generate habit-forming behaviors in users. Within this context, the author has…

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PMESII-PT

Although the PMESII-PT has been originally used by the military in the United States as a strategic tool, it has since then been gaining increasing popularity within the business world.…

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